One of the biggest determiners in whether or not your business will boom or bust is your mindset. If you have the wrong frame of mind your start up is as good as gone, so follow these few pieces of advice on what kind of mindsets you need to avoid in order to be successful:

1. Naivety

It’s really tempting to jump on board whenever a good thing comes your way. Your start up is struggling to keep afloat and everything that’s marginally promising seems like a white knight. However, remember what your mother told you (and what we’re telling you right now) — SOME THINGS ARE TOO GOOD TO BE TRUE. Unless it’s your mother coming to you with a barrel of cash, try to understand why people are offering you something so great unless there’s something equally great in it for them. Ask the hard questions and be aware — basically be James Bond (#spectre).

2. Rigidity

A hallmark of all successful start ups is that they’re flexible. They work to fit their consumers’ needs and are flexible in what they offer and how they offer it. That’s why you can’t be rigid, which means you can’t do the same things over and over again expecting different results (even Einstein agrees with us on that one). If a plan isn’t working, then adapt it or scrap it. It may be hard to constantly change things up but trust us, it’ll make you more successful especially in the grand scheme of things.

3. Near-Sightedness

When things start getting bad, people forget about the long run. You focus on the one bad quarter you have and that comes at the expense of your future prosperity. This is something you need to avoid. One quarter, good or bad, won’t define your business. What you need to do is focus on your long term goals — if your goal is to get “x”, then just worry about eventually getting there. A great way to make this a priority in your business is by planning for the future. Sketch out the vision you have of your company, sketch out preliminary budgets— just form a picture of what you want your company to look like and always take a look back at that plan when things get a little rough. If you’re the type of person that wants to play the short game, then fine go ahead and do it, but at RafikiMedia we are going to play the long game and put in the hours, the work, and the patience associated directly to success.